Performance marketing services built around measurable outcomes

Paid Search

Google Ads & Microsoft Ads management

Most paid search accounts we inherit have grown organically over years — ad groups bloated with irrelevant keywords, bid strategies fighting each other, and conversion tracking that counts page views as leads. We start by auditing the account architecture, then rebuild it around intent tiers: brand, competitor, high-intent non-brand, and exploratory.

Our search team manages daily bid adjustments, search term mining, negative keyword lists, ad copy testing, and landing page alignment. We report on cost per acquisition, impression share, Quality Score trends, and revenue attribution — not just clicks and impressions. For B2B clients, we structure campaigns around funnel stages so top-of-funnel awareness spend does not pollute bottom-of-funnel ROAS calculations.

Typical engagement: account audit (2 weeks), restructure and relaunch (4 weeks), ongoing optimisation (monthly retainer). Minimum ad spend recommendation: SGD 3,000/month for statistically meaningful data.

SEO

Technical SEO, content strategy & local search

SEO at CrimeSwee is not about chasing vanity rankings for keywords that never convert. We identify the pages and queries that drive revenue — product pages, comparison content, local service pages — and build a prioritised roadmap to improve their visibility.

Technical work includes crawl budget optimisation, Core Web Vitals improvement, schema markup, internal linking architecture, and indexation fixes. Content work focuses on topic clusters: a pillar page supported by supporting articles that build topical authority and internal link equity. For Singapore businesses expanding regionally, we handle hreflang implementation and market-specific keyword research.

We report on organic sessions, organic conversion rate, keyword visibility for revenue-driving terms, and organic revenue contribution. Timelines are honest: meaningful organic growth typically requires 4–6 months of consistent execution.

CRO

Conversion rate optimisation & landing page testing

Driving traffic to a page that converts at 2% when it should convert at 5% is the most expensive mistake in digital marketing. Our CRO programme identifies high-traffic, low-converting pages and runs structured A/B tests to improve them — one variable at a time, with statistical significance thresholds before calling a winner.

We use heatmaps, session recordings, form analytics, and user surveys to generate hypotheses. Tests cover headlines, value propositions, form fields, social proof placement, CTA copy, and page layout. We do not run multivariate tests on low-traffic pages because the data cannot support them — honesty about sample size is part of our process.

CRO sprints run in 4-week cycles: week 1 research, week 2 design variants, weeks 3–4 test and analyse. Typical result: 10–25% conversion rate improvement on tested pages within the first two sprints.

Paid Social

Meta, LinkedIn & TikTok advertising

Paid social requires different thinking from paid search. Audiences are broader, creative fatigue happens faster, and attribution is messier. We structure social campaigns around funnel objectives — awareness, consideration, conversion — with creative testing frameworks that rotate assets before performance degrades.

For B2B clients, LinkedIn lead gen forms and conversation ads. For DTC and e-commerce, Meta Advantage+ shopping campaigns with catalog feeds. For younger demographics, TikTok Spark Ads with creator content. Each platform gets its own measurement framework because cross-platform attribution remains imperfect — we account for that in reporting rather than pretending it does not exist.

Analytics

GA4, GTM & tracking implementation

Broken tracking is the silent killer of marketing performance. We audit and rebuild analytics infrastructure — GA4 property configuration, Google Tag Manager container setup, custom event tracking for key conversion actions, and CRM integration for closed-loop attribution.

We also build Looker Studio dashboards that your leadership team can read without a marketing degree. Every metric on the dashboard maps to a business question: How much did we spend? How many qualified leads did we generate? What was the cost per lead? What is the pipeline value attributed to marketing this month?

Reporting

Monthly performance reporting

Our reporting discipline is what separates us from agencies that send automated PDF exports. Every month we produce a narrative report: what we did, what moved, what did not, and what we recommend next. Charts are annotated. Anomalies are explained. Budget reallocation recommendations come with estimated impact ranges.

Reports are delivered within five business days of month-end and include a 30-minute review call. We believe reporting should drive decisions, not fill inboxes.