B2B SaaS
Regional SaaS — paid search restructure
Reduced CPA by 41% through account segmentation and landing page alignment across three APAC markets.
Singapore · Performance Marketing
UEN 202779384K
171 Chin Swee Road
The Signal Room
Spend that works harder — paid media, SEO and CRO tuned to the numbers that actually move.
CrimeSwee is a play on Chin Swee Road, where our studio sits — not a reference to anything criminal. We named the agency after the street, not the statute book.
We help Singapore brands and regional teams turn marketing budgets into measurable pipeline. No vanity metrics. No mystery retainers. Just clear signals from the data room.
48 hrsInitial audit turnaround
6 disciplinesUnder one roof
SG-basedSan Centre, Chin Swee Road
Our position
Marketing should answer a simple question: did the spend earn its keep?
Most agencies report impressions and click-through rates because those numbers are easy to produce. We report what your CFO actually cares about — cost per qualified lead, blended ROAS, organic revenue contribution, and conversion rate movement across the funnel. CrimeSwee Marketing Pte. Ltd. was built for teams who are tired of dashboards that look impressive and mean nothing.
We sit at 171 Chin Swee Road in the San Centre, a few minutes from Outram Park MRT. From this studio we run paid search, paid social, programmatic, SEO, landing page optimisation, and analytics implementation for B2B SaaS, fintech, e-commerce, and professional services clients across Southeast Asia. Our approach is deliberately narrow: we do performance marketing well, and we do not pretend to be a full-service creative shop.
Every engagement starts with a signal audit — a structured review of your current spend, tracking setup, and conversion paths. We identify where budget leaks, where attribution breaks down, and where a single test could shift your unit economics. Then we build a roadmap with milestones you can hold us to. That is how we work, and that is why clients stay.
Performance marketing from our San Centre studio — spend tied to outcomes, not vanity metrics.
What moves the needle
Metrics we actually optimise for
−34%
Average reduction in cost per acquisition after restructuring paid search account architecture and negative keyword strategy within the first quarter.
+2.1×
Median lift in organic demo requests when technical SEO fixes and content cluster strategy are deployed together, based on client cohort data from 2024–2025.
18%
Typical conversion rate improvement from structured CRO testing on high-traffic landing pages — measured against a pre-test baseline, not industry averages.
Figures represent aggregated client outcomes and are provided for illustrative purposes only. Individual results vary by industry, budget, tracking maturity, and market conditions. Past performance does not guarantee future results. Contact us for a tailored assessment.
How we work
Four stages on the signal rail
Stage 01
Listen
We map your current marketing stack, review historical performance data, and interview stakeholders to understand what success looks like in revenue terms — not marketing jargon. This stage surfaces tracking gaps and budget misallocation before we touch a single campaign.
Stage 02
Diagnose
Our analysts run a structured audit across paid channels, organic visibility, site speed, and conversion paths. We produce a prioritised findings document with estimated impact and effort scores so you know exactly where to start.
Stage 03
Deploy
We implement changes in sprints — account restructures, landing page tests, technical SEO fixes, and tracking updates. Each sprint has a defined hypothesis, success metric, and review date. No open-ended retainer without accountability.
Stage 04
Report
Monthly reporting ties every action back to business outcomes. We show what we tested, what moved, what did not, and what we recommend next. Transparent reporting builds trust — and trust keeps budgets allocated.
Strategy sessions at our Chin Swee Road studio — every recommendation tied to a measurable outcome.
Our method
Data first, channels second
Channel expertise matters, but it is not the starting point. We begin with your data infrastructure — is Google Analytics 4 configured correctly? Are conversion events firing? Is your CRM receiving attributed leads? Without clean data, every optimisation is a guess dressed up as strategy.
Once tracking is reliable, we layer channel work. Paid media gets restructured around intent tiers. SEO focuses on pages that drive revenue, not vanity rankings. CRO targets the highest-traffic, lowest-converting pages first. This sequencing prevents the common trap of optimising campaigns that feed broken funnels.
We also believe in honest capacity planning. If your budget cannot support statistically meaningful tests, we say so. If organic growth requires six months of content investment before leads appear, we set that expectation upfront. Clients who understand the timeline make better decisions — and we make better partners.
Every recommendation starts in the analytics layer — not in a pitch deck.
Capabilities
Six disciplines, one signal room
Paid Search
Google Ads and Microsoft Ads account architecture, bid strategy, Quality Score improvement, and search term mining. We rebuild accounts that have grown messy over years of ad hoc changes.
Paid Social
Meta, LinkedIn, and TikTok campaigns structured around funnel stages. Creative testing frameworks, audience segmentation, and platform-specific attribution modelling.
SEO
Technical audits, content cluster strategy, internal linking architecture, and local SEO for Singapore businesses expanding regionally. We focus on pages that convert, not pages that rank.
CRO
Landing page A/B testing, form optimisation, heatmap analysis, and user session review. We test one variable at a time and wait for statistical significance before calling a winner.
Analytics
GA4 implementation, GTM container setup, custom event tracking, and Looker Studio dashboards. Clean data is the foundation — we fix tracking before we optimise campaigns.
Reporting
Monthly performance decks tied to revenue metrics. No filler slides. Every chart answers a question your leadership team would actually ask in a board meeting.
Selected work
Recent signals from the field
Fintech
Neobank — CRO sprint programme
Three landing page tests over eight weeks lifted application completion rate from 12% to 19%.
E-commerce
DTC brand — SEO content cluster
Organic revenue grew 156% year-on-year after deploying a 24-page content cluster targeting high-intent product queries.
Case study figures are based on actual client engagements. Results are not typical and depend on starting conditions, budget, and market dynamics. We do not guarantee specific outcomes.
Quick answers
Questions we hear often
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CrimeSwee is a phonetic play on Chin Swee Road — the street where our office is located at 171 Chin Swee Road, #10-06 San Centre, Singapore 169877. It has nothing to do with criminal activity. We chose the name because it is memorable, locally rooted, and makes people ask the question you just asked. The answer is always the same: we are a marketing agency named after a road, not a rap sheet.
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Our signal audit starts at SGD 2,500 for a two-week diagnostic. Ongoing retainers typically begin at SGD 4,500 per month for a single channel. We are transparent about minimums because under-budget engagements produce under-powered tests — and that wastes everyone's time.
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Yes, provided there is budget for meaningful testing and a tracking setup that can measure results. We are honest when a startup's budget is better spent on product than paid media — and we have turned away engagements where we could not add measurable value.
Ready to see what your data is actually saying?
Book a growth review and we will walk through your current performance — no pitch deck, no pressure. Just an honest read on where your spend stands.
Book a growth review